Hello everyone, I hope you are doing well.
Anyone who either owns a business or manages a business has to influence people. I would go even farther and say everyone is at some point trying to influence others in either their job or their personal life.
You need to have this skill in order to succeed. If you cannot influence people then you will not have any success in either your business, your carreer or your personal life.
Everyday you are influencing people to take action on things. Maybe it is getting your spouse to take you to your favorite restaurant or maybe it is trying to get your client to buy a new product from you.
In both of these instances you are trying to influence people to take action. You are connecting with the person in some way emotionally. In the case of your spouse they want to take you to your favorite restaurant to please you and make you happy. With your client you will have to convince them that the product you are trying to sell them is of value to them.
Influence is not like control and in your face manipulation. You do not want to come off as a salesman who just wants to make a sale. Have you ever felt like you were manipulated into buying something and afterward you regretted it? That was not influence it was manipulation.
Influence is showing people that they can trust you and that you have their interest in mind. You have to show the person that when they take a certain action, such as a purchase or making a decision to join your company, that it is their interest to make that decision. They have to feel like you are helping them to overcome some pain or problem that they have. The action they take has to solve a problem for them.
In order for them to feel like they can trust you then you have to connect with them on an emotional level. You need to show them and interact with them so they think of you as just like them. That you have something in common. They need to look at you as someone who understands where they are coming from and you understand their problem. You will need to listen to them closely to identify and understand them.
To really effectively influence someone you will have to build a relationship with them. It does not happen instantly or overnight. You will have to work hard and listen harder.
I hope that was helpful.
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To Your Success,